"A brand that effectively and sustainably provides consumers with products that are artistic, comfortable and affordable."
Effy Sleep
Indulge in sleepwear by Effy! Comfortable, cozy and soft fabric to help you sleep peacefully…
Bestsellers!
Cream of the Crop!
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Draped skirt in glitter
₹1,599.00 -
Jumpsuit in glitter
₹2,599.00 -
Long sleeves top in solid
₹999.00 -
Tank top in cloud glitter print
₹799.00
Masks by Effy
Our masks are made from premium, high quality cotton and stretchy elastic, both of which will stand up to multiple washes without losing their durability.
Kids are always moving, and they need a mask that lets them do it. Whether you’re at home or headed back to school, we’ve got you covered.
EffyByRo
An exclusive collection designed by Rohina Lulla!
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Knotted dress in glitter
₹1,899.00 -
Knotted dress in cloud glitter print
₹1,899.00 -
Knotted dress in solid
₹1,599.00 -
Roll top pant in glitter
₹1,999.00 -
Roll top pant in cloud glitter print
₹1,999.00 -
Roll top pant in solid
₹1,599.00 -
Crop top in glitter
₹799.00 -
Crop top in cloud glitter print
₹799.00 -
Crop top in solid
₹699.00 -
Unisex T in cloud print
₹1,499.00 -
Unisex T in solid
₹1,199.00 -
Unisex T in glitter
₹1,499.00
Testimonials
Why people love us?
In the words of Coco Chanel, “Luxury must be comfortable or else it’s not luxury”. Effy by Ro gives you just that... Comfort and stylishness all rolled into one so effortlessly!
Piya MarkerDirector, Head of School The Aditya Birla Integrated School, Mumbai. 
Just order these masks! Comfortable and breathable and in cut work!
Konkona Sen SharmaActress 
Effy all the way! Had no idea before this that masks could be this comfortable! Awesome breathability & protection! Go for it.
Rakesh RoshanDirector/ Producer 
