Effy is an organic, fair trade mask & clothing brand based in Mumbai & Tirupur, India.

How it all started?
6 masks, 6 women, 1 cause, 1 team, 10 days.

Over 50 years of garment industry experience.
We consciously empower approx 500 village women and men across India
Parent company – Sona Enterprises, Manufacturer and exporter, est. 1968.