Rohina Lulla, the visionary behind #EffybyRo shares a personal note about the collection.
The lockdown skies were a visual representation of beauty and of hope globally. The drastic drop in pollution levels enabled light waves from the sun to jet through the emptiness of space, to collide, bounce and scatter in hundreds of directions to produce a cotton candy sky that lifted our collective spirits. We created a print based on actual images of the sky during the lockdown. The glittery stars amplify our comfortable organic cotton jersey pieces to create an effortless dressy vibe. These coloured clouds inspired the print on our launch collection: Colours of Clouds.
It all began with a conundrum. Our search for comfortable clothing that didn’t break the bank or hurt the planet was never ending. The solution? A capsule collection designed by Rohina Lulla that has been long in the making and ticked all the boxes.
The fabrics are 100 % GOTS certified Organic cotton free of any toxic chemicals.