Newly Launched: Clothing & Accessories!

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Bunny Pink
$10.99
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Sunny Yellow
$10.99
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Silver Hearts
$10.99
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Dark set of 3 glitter masks
$22.99
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Light set of 3 glitter masks
$22.99
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New
Dark set of 3 solid masks
$22.99
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New
Light set of 3 solid masks
$22.99
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Athletic Neon
$11.99
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Classic af Navy
$10.99
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Peek-A-Boo (checks)
$11.99
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Let It Rain
$11.99
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PO7 Weekly Masks
From $22.99
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Athletic Black
$11.99
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Classic af White
$10.99
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Monday
$10.99
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Peek-A-Boo (black)
$11.99
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Effy is an organic, fair trade mask & clothing brand based in Mumbai, India.

How it all started?
6 masks, 6 women, 1 cause, 1 team, 10 days.

Over 50 years of garment industry experience.
We consciously empower approx 500 village women and men across India
Parent company – Sona Enterprises, Manufacturer and exporter, est. 1968.

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